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We continuously follow any development in the area of design, graphics, color, material and production technology. For that reason we attend trade fairs and filter digital and analog media for references to new product developments.
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[ Deeluxe Snowboardboots ]
[ Tetras Trivet ]
When considering this topic one has to clearly distinguish between the often confused terms invention and innovation.
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What is it that turns a product into a brand-name product and why can some products be clearly associated with a certain company, even without obvious features such as a logo? And on the other hand, why are products of the same brand while similar still distinguishable at first sight?
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[ Deeluxe Snowboardboots ]
[ Vodafone Mobile Connect ]
[ Dachstein Trekking Boots ]
An important aspect in the development of products is the definition of color, material and effect, since design is to a large extent felt and experienced through the surface.
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[ Vodafone Mobile Connect ]
[ Deeluxe Snowboardboots ]
If you have ever been close to a target and then didn’t achieve it, you know this feeling: The feeling of having done a lot of work and still not being at the point where you wanted to be.
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[ Deeluxe Snowboardboots ]
We believe that technological developments and scientific approaches will be at the stage of planning future product solutions important sources of incentives for designers and today to a certain extent already are.
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